About me

  • My name is Alexandra Clarke and I am the founder and owner of BLOSSOM & BARROW.
    My heritage is a mix of Swedish and English , and I have lived in Los Angeles, Sweden, Sri Lanka and South of France which is home to me.
    I am a mother of four, with two older and two younger children, a wife, a practising nurse and the creative designer behind the BLOSSOM & BARROW range.

    I have always loved interior decorating and especially, soft furnishings I love combining aesthetics and beauty.  It was while in search of something stylish and comfortable for myself that I could wear in the home, that I came up short and instead began drawing up my own ideas. Next thing, I had been inspired to do a whole range for women and girls.

  • I was definitely Inspired by my Scandinavian origins and the ideology behind being cosy and stylish, akin to the Danish notion of Hugge, as I began to create more designs that could be easily worn in my real life as a homebody as well as being a busy mum but with a touch of romanticism, of feeling feminine, while still being practical and comfortable.

    Before I knew it, friends were asking me for my pyjamas, and wearing them in their own interpretations, over swimsuits or as day wear or indeed pyjamas, and so I immediately felt and saw the impact of my passion project, which convinced me into taking the plunge and launching BLOSSOM & BARROW, which I did in (2021) to rave reviews.

  • I am often asked about the name of my label, so I’ll share here that it is named after the first mannequin I ever bought to showcase my designs. She was called Blossom and I happened to purchase her at the same time as I purchased a vintage, green wheelbarrow to stage a photo shoot. Something magical happened in that first shoot and the name was chosen… almost as organically as my brand has grown.

    To this day, friends and customers all love the beauty and simplicity of my designs, and partners even reveal how sexy it is when their loved ones feel feminine in the beautiful natural fibres and stylish fit of a BLOSSOM & BARROW design.

    BLOSSOM & BARROW represents everything I, myself, was originally looking for….